Payoff Marketing

Cookies policy

This Cookie Policy explains how we use information collected through cookies and other tracking technologies on this website (“Website”) and in its reserved area, where applicable.

We use cookies not only to ensure that the website works correctly, but also to provide you with a better browsing experience, allowing for the continuous improvement of services or protecting your data.

The Cookies Policy should be read in conjunction with our  Privacy Policy , where we explain how we protect your privacy in our use of cookies and other information.

For any questions about the Cookies Policy, you can contact Payoff through the following contact points:

WHAT ARE COOKIES? Cookies are small information files placed by the websites you visit and which are stored in the browser of the device you use to access the internet (for example, your computer or mobile phone). These files help the website to memorize information about your visit and to facilitate your next visit: maintaining the User’s actions and preferences for a certain period of time, maintaining or recognizing your username, the language in which want to browse the site or other settings.

Cookies can be classified taking into account several criteria.

Considering their purpose, cookies can be:

(a) Strictly necessary cookies  – when they are necessary to ensure the functioning of the website and/or to ensure the availability of features that are requested by the user, or to save your preferences regarding navigation on the same, whenever you use the same device. and so request.

(b) Analytical cookies  – are accessory in nature and collect statistical information in order to help website owners analyze their use and better understand the engagement of their visitors with the websites. Another of the functions for which these cookies may be used, together with some advertising cookies, is to allow the measurement of interactions with the advertisements we present.

(c) Personalization cookies  – they are accessory in nature (not necessary for the website to function, but can improve its performance) and are used to customize the user’s browsing experience.

(d) Advertising cookies  – are accessory in nature and aim to make advertising more attractive to users and advertisers, by selecting advertising based on what is relevant to the user, in order to improve reports on campaign performance and avoid showing ads that the user has already seen or flagged as not relevant.

Considering the lifetime of cookies, these can be distinguished between:

(a) Session cookies  – they are temporary, being deleted from the cookie file when or shortly after closing the browser or application used to access the Digital Channels. Through this type of cookies, it is possible, for example, to analyze web traffic patterns, allowing us to identify problems, safeguard security and provide a better browsing experience.

(b) Permanent cookies  – unlike session cookies, these are not deleted when the browser or application is closed, remaining stored on the User’s devices. They are used whenever a new visit to the website is made, allowing, for example, to customize the browsing experience according to the User’s interests and to provide a more individualized service.

Considering the entity that places the cookies, they can be classified as follows:

(a) Own cookies – they are sent to the User’s device through equipment or domains managed by Payoff and from which the service requested by the User is provided.

(b) Third-party cookies – they are sent to the User’s device from a device or domain managed by a third party over which Payoff has no control. In these cases, the third party may process the data collected through cookies and Payoff may not be able to configure its operation.



On the website and in the reserved area, Payoff uses the following types of cookies:
a) Strictly necessary cookies;
b) Analytical cookies;
c) Personalization cookies;
d) Advertising cookies.

It may happen that not all of our Digital Channels use all the categories of cookies listed above.

In the case of strictly necessary cookies, it is not possible for the website to function without them. As for the other types of cookies, the choice is up to the user. In accordance with current legislation, Digital Channels may only use cookies with the prior and express consent of the user, unless the placement of certain cookies is strictly necessary to provide you with the service you have expressly requested or to provide you with access to a certain feature of the Digital Channels (eg to allow you access to a certain page/feature, such as the Reserved Area).


Additionally, most browsers allow you to control the cookies stored on your device, as well as their immediate elimination, if the user wishes to stop allowing the local storage of cookies. You can change your browser settings to block the installation of cookies or to notify you each time a cookie is set:
  • For more information on “Private Browsing” and managing cookies in the Firefox browser, click  here .
  • For more information on “Browsing without registration” and managing cookies in the Chrome browser, click  here .
  • For more information about “InPrivate Browsing” and managing cookies in the Internet Explorer browser, click  here .
  • For more information about “InPrivate Browsing” and managing cookies in the Microsoft Edge browser, click  here ;
  • For more information about “Private Browsing” and managing cookies in the Safari browser, click  here .
  • For more information on “Private Browsing” and managing cookies in the Opera browser, click  here .

Please be aware that disabling cookies through your browser settings may have an impact on the functioning of Digital Channels, since the settings panel of most modern browsers does not offer a level of detail that allows users to remove all cookies. that are not strictly necessary to allow the use of the websites you visit. On devices that offer this type of functionality, you can have greater control over your cookies using free extensions available online.


Payoff may, at any time, without prior notice and with immediate effect, change, add or revoke, partially or totally, this Cookies Policy. Any changes relevant to the user will be immediately disclosed on the Digital Channels, and they will be able to access the information and, depending on the type of cookie in question, consent to its use.