Google Ads
Looking for the right partner to expand your business?
Paid search is a critical part of many companies’ advertising efforts, but it can also be a minefield of misconfigurations, acronyms, and complex interfaces.
Fortunately, partnering with an agency like Payoff you can ease the burden.
Payoff has been building brands with Google Ads campaigns for over a decade, as a certified partner.
Our deep understanding of the mechanisms under the surface of Google Ads means we know exactly how to use them to get the best results for your business.
Be found by future customers who are most likely to need your services
Google Ads
Be seen where your customers are searching
Google is where people search for what to do, where to go and what to buy.
Your ad can appear on Google at the exact moment someone is looking for products or services like yours.
A timely Google ad can turn these people into valuable customers.
Process
Matching your keyword selection with your future customers’ research journey.
Finding the right keywords and understanding how they represent your audience’s intent is a critical step in creating a successful paid search campaign.
Going beyond the keyword and targeting users by their online behavior is critical to connecting your business with the right audience.
Once you understand your audience and know how to reach them, it’s important to present the right message to meet their expectations.
Testing creative variations is a big part of ongoing campaign otimization
Campaign structures are the backbone of your search account, and the approach you choose can make or break the success of your paid media strategy.
It takes a savvy eye and a deep understanding of your product, market, and available technology to choose the right one.
Once you’ve successfully created your keyword selection, understood your target audience, created the perfect campaign structure, and written your ad creative, it’s time to start entering the auction.
Choosing the right approach to your bidding strategy means you can make the most of your campaigns.
Get your ads in front of people who are actively looking for what you offer
Reach the right people at the right time
A trusted partner
We’re Google partners, meaning we have the knowledge and expertise to help you get the most out of your campaign.
All thanks to our team of skilled professionals and state-of-the-art tools