ROI Calculator
Estimate your return on paid traffic investment before you spend a single dollar.
Why invest in paid traffic?
The fastest and most predictable way to acquire new customers — with full control over budget and results.
Results from day one
Campaigns live in 7 days. First leads within 48 hours. No waiting months for organic results.
Full cost control
You decide how much to spend. Every dollar tracked. Pause, adjust or scale at any time.
Qualified audience
You reach people actively searching for what you sell — at the right moment, with the right message.
Scalable growth
Found a profitable campaign? Increase the budget and results scale with it. Growth follows your decision.
Gets better over time
Every click generates data. Over time campaigns become more efficient — lower CPC, better CPA, higher ROI.
Measurable
Unlike traditional media, every dollar has a traceable return. CPL, ROAS and conversion rate — always visible.
Simulate your return
Adjust the sliders and see results update in real time.
Self-managed vs. with Payoff Marketing
Based on the values above, here's what typically changes with professional management.
| Metric | Self-managed | With Payoff Marketing |
|---|---|---|
| CPC | $0.80 | $0.60 |
| Conversion rate | 2.0% | 2.7% |
| Monthly leads | 25 | 34 |
| Cost per lead (CPL) | $40 | $22 |
| ROAS | 12.5× | 22.5× |
* Estimates based on averages from managed accounts over the last 12 months. Actual results vary by industry and market.
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