Free Tool

ROI Calculator

Estimate your return on paid traffic investment before you spend a single dollar.

Why invest in paid traffic?

The fastest and most predictable way to acquire new customers — with full control over budget and results.

Results from day one

Campaigns live in 7 days. First leads within 48 hours. No waiting months for organic results.

Full cost control

You decide how much to spend. Every dollar tracked. Pause, adjust or scale at any time.

Qualified audience

You reach people actively searching for what you sell — at the right moment, with the right message.

Scalable growth

Found a profitable campaign? Increase the budget and results scale with it. Growth follows your decision.

Gets better over time

Every click generates data. Over time campaigns become more efficient — lower CPC, better CPA, higher ROI.

Measurable

Unlike traditional media, every dollar has a traceable return. CPL, ROAS and conversion rate — always visible.

Simulate your return

Adjust the sliders and see results update in real time.

Monthly budget$ 1,000
Estimated avg. CPC$ 0.80
Conversion rate2.0%
Customer lifetime value (LTV)$ 500
Gross margin50%
Monthly clicks
1,250
Estimated monthly leads
25
Cost per lead (CPL)
$40
Attributed revenue
$12,500
ROAS
12.5×
ROI health

Self-managed vs. with Payoff Marketing

Based on the values above, here's what typically changes with professional management.

MetricSelf-managedWith Payoff Marketing
CPC$0.80$0.60
Conversion rate2.0%2.7%
Monthly leads2534
Cost per lead (CPL)$40$22
ROAS12.5×22.5×

* Estimates based on averages from managed accounts over the last 12 months. Actual results vary by industry and market.

Like what you see?

Talk to us and we'll do a free analysis of your current campaigns and show you exactly where you can improve.

Free Campaign Analysis →