Meta Ads
Facebook and Instagram with funnels that turn strangers into customers — even if they've never heard of you.
What's included
From strategy to creative — you don't need a marketing team. We handle everything.
- Business Manager and Pixel setup
- Audience definition (cold, warm, retargeting)
- Creative production: ad images and copy
- Continuous A/B testing of creatives and copy
- Conversion, lead and traffic campaigns
- Retargeting of website visitors and customer lists
- Lookalike Audiences from your best customers
- Weekly budget and bid optimisation
- Monthly report with CPL, ROAS and trends
- Direct support via email/WhatsApp
The funnel we use
We don't just boost posts. We build funnels that warm up cold audiences and convert them systematically.
Top of Funnel — Awareness
Videos and creatives for cold audiences (interests, behaviours, lookalikes). Goal: visibility at low cost per impression.
Mid Funnel — Consideration
Retargeting of people who engaged with ads or visited your site. Creatives with social proof and concrete benefits.
Bottom of Funnel — Conversion
Direct ads for people already familiar with your brand. Clear offer, strong CTA, optimised landing page.
Retention — Existing Customers
Upsell and cross-sell to your customer base via Customer Lists and ad sequences.
Typical results
Averages from the last 12 months, on accounts with budget ≥ €800/month.
Frequently asked questions
Yes — with the right approach. The problem isn't the platform, it's running boosted posts without a strategy. With well-built funnels and tested creatives, Meta remains one of the best channels for cost per lead in B2C.
Yes, via Business Manager with manager access. The page and ad account remain yours — we never retain those assets even if you end the contract.
We create the copy and graphic elements of static ads. For videos, we can work with material you provide or suggest production partners.
€500/month in ad spend to start generating data. For full funnels (top + retargeting), €1,000–1,500/month gives much more room to test and scale.
Ready for a funnel that works while you sleep?
Talk to us. We'll analyse your business and show you what type of funnel makes the most sense for you.
Contact Us →