Service
Traffic Strategy
Before spending more, you need to know where and how. We build the right plan for your business.
The difference strategy makes
Without strategy
- Budget distributed by gut feeling
- Channels chosen by trend
- KPIs undefined or vanity metrics
- No connection between spend and revenue
- Scale = more spend, same problems
With Payoff Marketing strategy
- Budget allocated by return potential
- Channels chosen by your customer's behaviour
- KPIs tied to business objectives
- Every euro tracked to revenue
- Scale = more spend, better results
What's included
- Business and market analysis
- Competitor research in paid channels
- Channel prioritisation by ROI potential
- Budget allocation per channel
- KPIs and success targets
- 90-day execution roadmap
- Presentation and alignment meeting
- 1 month of follow-up questions included
How we develop the strategy
Discovery
60-min call to understand the business, goals, campaign history and key competitors.
Analysis
We study the market, your customers' search behaviour and what competitors do in paid channels.
Plan
We deliver the strategy document with channels, budgets, KPIs and a 90-day roadmap.
Presentation
Presentation meeting to align, answer questions and adjust before moving to execution.
7 days
From discovery call to plan delivered
3 channels
Analysed on average per client
90 days
Roadmap horizon
2×
Better ROI vs. starting without a plan
Let's build the right plan for your business?
Tell us your goals and we'll kick off the discovery call this week.
Talk to Us →