Real Estate PPC Agency in Portugal
Your local clients search in Portuguese. Your foreign buyers search in English, French or German, often from their own country, months before they fly in. We run a campaign for each of them, cut the leads that were never going to buy, and report to you in English.
Where real estate ad budgets go
Most agencies we look at are not short of leads. They are short of leads worth a phone call.
- One campaign in Portuguese, while foreign buyers search in their own language
- Ads shown only to people in Portugal, missing buyers who start searching from London, Paris or New York
- Every click sent to the homepage instead of a page matching the area and price band that was searched
- Leads counted, not qualified: the numbers look good until your agents start calling
- Portal leads you share with every other agency listing the same property
Who you're dealing with
No subcontracting, no account managers relaying messages. You talk to the person who touches your campaigns.
What we have learned running a luxury real estate account
In a luxury real estate account we manage, search clicks cost under €0.50 and a lead costs over €100. That is normal: in this sector clicks are cheap and buyers are not. The same account runs a dedicated French-language campaign, because French buyers search for Portuguese property in French. The work is not getting more leads. It is making sure the €100 leads are people who can actually buy.
Read more: Google Ads for real estate agencies in Portugal · Meta Ads for reaching buyers abroad
How it works
Nothing changes in your account until we have shown you what is in it.
1. Audit first
We go through the existing account before touching anything and tell you in plain English where the money is going and what the leads are really worth. Free, and yours to keep.
2. One campaign per buyer language
Portuguese for local and Portuguese-speaking buyers, plus English, French or German depending on who buys in your area, each aimed at the countries those buyers live in.
3. Pages that match the search
Someone who searched for a villa in the Algarve lands on villas in the Algarve, in their language, not on your homepage.
4. Optimise for buyers, not forms
You tell us which leads became viewings and sales, and we shift budget towards the searches that produce them. Reported to you in English, every month.
Questions we get asked
Portuguese natively and English for everything we do with you. We also build French and German campaigns for the buyer markets that need them, with the ad copy reviewed before it goes live.
Both, for different jobs. Google Ads catches buyers who are already searching for property in your area. Meta Ads reaches buyers abroad before they start searching, and is good for building an audience around new developments. We cover the second in Meta Ads for real estate in Portugal.
It depends on the price band and the buyer market. In the luxury account we manage, a lead costs over €100 from clicks under €0.50. Our management fee is on the pricing page.
Yes, and it is most of what we do. We start with an audit of the existing account before changing anything, so you get an independent read on what the previous setup was doing with your budget.
You do. We work through manager-level access on an account that stays in your name, with your billing and your history. If we ever stop working together, you keep everything and we simply remove our access.
Find out how many of your leads are real buyers
Send us manager access and we will go through the account, the search terms and the leads it produced, and tell you in English where the budget is leaking. No charge and no obligation to continue.
Request a free review →